Massari

Massari is a Lebanese Canadian R&B, Pop, and hip hop singer. His music combines Middle Eastern melodies with western culture. Massari is currently touring in selected places throughout the UK & Kix Magazine had an opportunity to interview him, before jetting off!
Kix: Describe your self Kix Magazine in 3 words…
Massari: Passionate, (Full of Love – Woops those are 3 words), Focused, Big Heart

Kix:  What brings you to the UK?
Massari: I have been touring in the UK, taking part on ‘Shisha Run’ tour at different venues from Manchester to London, paying a visit to the UK promoting the new single ‘Shisha’ feat French Montana – at small intimate venues being close with the fans. 
“My Fans are beautiful, they are reflection of me, full of life and inspires me to my Music”
Kix:  How did your brand name ‘Massari’ come about?
Massari: When I was at the age of 14, I found my self in the era of my time where people in the media & music scene, a lot of them where changing their names to fit into western culture to be accepted to move forward. Then I came along representing ‘I am who I am’. Everyone out their has a God given right to be who they are, who their mother and father are, their culture, religion, etc… I am proud of who I am , using the universal language of love, through Music.
Massari quotes ‘Massari comes from Arbabic terminology meaning ‘Money’ & Massari real name is Sari Abboud (Arabic:  ساري عبّود‎‎)
Kix:  Tell me about your experience working in the Middle East and any barriers you had to face…
Massari: I was very lucky to be received with open arms to the Middle East. They were proud of supporting a Lebanese, Canadian artist to succeed in North America, as I was the first of my kind and the Middle East embraced me and the music I offered.

I stay true to my routes, through the Melody & Name and songs such as ‘Inta Hayati’ became a success, as I Middle Eastern myself and speak fluent Arabic they felt very close to me and they met me half way and given me their support

But, in Canada when I came out no one knew what background I came from, so I let everyone in the public eye run with what they heard about me and who I am and let them hear the Music First  - as Canda is a Multi Cultural city and they were proud of me and supported and the dreams I had

Prior to my first single ‘Be Easy’ & ‘Real Love’ their was a negative atttiute toward me and the label, so the response to the public ‘Cool, you go on your way, but we will do us!’ and that’s what we did. Since the success now those same people changed their perception how I describe it as ‘when you are different the world will not understand you, but when you believe in yourself you fel it, its is the light that keeps you going – and that’s your destiny & you will cross pathes and reach your goals’ 
Kix:  How did the track ‘Be Easy’ come about as your first single?
Massari: ‘Be easy’ is still one of my favourite tracks even till now, that and ‘Shsha’ (his recent single), I have a big love for Arabic Music & Regga Music as they are just so close Music Wise, a snear, a two beat removed from a beat I see the music melodically in my mind. The way it made you move so when I heard the beat – I fell in Love with the melody and within 15 minutes I composed the whole song from beginning to end started to work on the arrangement and sound. 

So I sat with another artist from the label (CP Records) Belly to write to the single he just saw the track way ahead of time and also came up with the name ‘Be Easy’ and it went viral

The reaction we got from the record – was amazing & allowed me to Release more music …

Kix:  How did the single ‘Shisha’ & collaboration with French Montana come about?
Massari: Working with some one like French that I am big fan of is amazing, he has jokes all day no stress no worries. 
I envy his free spirit, he lets life be, and that’s great for him and when we done the record and was doing the video, he bought me to side this is amazing track so we toured together all over Canada and the track was doing extremely well, and we both spoke Shisha, both from Middle East Backgrounds – it all fit perfectly!
Kix:  Tell me about your relationship with CP Records & Universal Music
Massari: CP Records is the family that I started with, when I say family I literary mean the word, my Manager Manny I knew since I was 13 years old, when I first started my journey we were already friends  and now that’s my manger, same goes for Belly (Artist on the same label) we went to high school together, we all come together as a unit and progressed further together and climbed mountains that we didn’t even knew exist – I am very extremely proud!

Universal is the label that does CP Records distribution– every independent has to be tied into something or some one its good that they are involved with the push of our label

What I like about CP Records is that they take the artists that they have, and put a lot of time, sometimes I feel the major labels don’t do that, it simply who’s hot at the moment is getting played on radio and everyone else is on the back burner – I wouldn’t be confortable if I was in that situation like that

Kix:  How do you get you Kix?
Massari: Ergh ‘My Shoes’ – Aww I get it (Massari stares with a blank face) – “Being able to step on the stage and completely exceed peoples expectations as far as energy, performance, love, passion and delivery – and when people meet me in person – I feel that my mum raised me right, a lot of people become successful and it changes them, I am don’t know how to change even if I wanted too this is always been who I am – I love the facet I was given this gift, it’s a reponsibitlity to carry – and take it to the next level In Music

Check out Massari;



Article Writen By:

Shaziya Ramji
Kix Magazine 

Photography and Video By:

Brian Would
Celebrity Portrait Photographer, Music & Fashion Creative Video Specialist!

ORGINAL INTERVIEW
http://kixmagazine.org.uk/written-interviews/ 
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